ALC Branding Center

Hello! Welcome the the ALC branding center. This page will help you use, adapt, and create brand assets for work related to Agile Learning Centers. We are happy to share this under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Useage

ALC logo assets with “Using ALC Tools” or “ALC Inspired” branding can be accessed for general, non-commercial use by all ALC Network members.

ALC logo assets can otherwise be accessed for general, non-commercial use only by ALCs and ALC Startups.

ALC logo assets can be accessed for fundraising purposes (swag/merch sales, etc.) only by full ALCs.

ALC logo assets should never be used for any individual’s commercial benefit.

— From ALC Logo Assets: Access and Application community agreement

logos by Eric Friedensohn

2018 variations contributed by Will Harris-Braun

Logo Versions

PRIMARY LOGO MARQUE

The base logo, this is ALC at it’s core!

CIRCLE LOGO

This is best used as a stamp over pictures, memes, and other mixed media.

ILLUSTRATIVE LOGO

You are free to have fun with the logo and add illustrative flair. Below are some guidelines for how to do this while maintaining the ALC “brand”.

Logo with Type

alc-branding_alc-text-logo

Brand typeface: Brooklyn Samuels Five Medium

Pairing With Location

Screen Shot 2015-11-04 at 10.16.32 PM
  • Place location name in top right corner
  • Lined up x-height with top of logo
  • Logo color varies based on background

Incorrect Lockups

Screen Shot 2015-11-04 at 10.14.32 PM

Creating Logo Variations

Screen Shot 2015-11-04 at 10.27.54 PM

  • Keep white space perimeter around logo at least 2/3 of stroke weight
  • For linework, use 1/3 of letter thickness as stroke weight

Examples

Screen Shot 2015-11-04 at 10.28.00 PM

Gallery of Logos

Below you’ll find a number of our logos and illustrated variations which you can use. These are best for web use!

It’s best to download assets from the link below and use the EPS or SVG versions if you are doing graphic design.

Get Brand Assets

alc-branding_alc-text-logo

 

alc-branding_alc-text-logo-white


 

alc-branding_alc-letters

 

alc-branding_alc-letters-white

alc-branding_alcs-text-logo

 

alc-branding_alf-text-logo


 

alc-branding_alf-letters

 

alc-branding_alf-letters-white